I was brought into work on the World Cup campaign for William Hill. Continuing the 'I Will' campaign created by The Bank, whereby we recreated iconic World Cup moments. Initially designed solely for TV, frames from the commercial were then used in print campaign appearing in print adverts and William Hill shops up and down the land. I worked on 2D and 3D animation with Art Direction and additional animation done by David Byrne. The campaign received massive coverage throughout the World Cup and went onto help William Hill have their most successful World Cup ever.

Format: TVC
Client: William Hill
Studio: The Bank
Role: 2D/3D design, animation and compositing
Art direction and additional animation: David Byrne Editing and sound: Christian McIlveen