Venturethree developed the new brand for the European broadcaster, UPC, experimenting with various forms of the existing UPC logo ‘bloom,’ which was being customised to suit the many diverse personalities amongst its audience. Whilst I also worked on various different guises of the bloom for the print campaign, I was also asked to produce a mood film for the HD bloom, which would bring it to life. With little more than a very tight deadline and a Photoshop image of how the bloom should look, I set about recreating it in Cinema 4D before adding all particles in After Effects.

Format: Brand film
Client: UPC
Studio: venturethree
Role: 2D/3D animation and compositing