Coming up with the initial idea of integrating live action with animated elements relevant to Mark Ronson, we got the chance to film him on green screen pretending to lob records around the place and ripping down imaginary paper walls, before I then started animating the various graphical elements and environments, before compositing it together with the filmed footage to make the finished ad.

Format: TVC
Client: Columbia
Studio: Peacock Design
Role: Concept, art direction and animation