Working with the guys at venturethree to help promote the HMV summer sale. Developing and exploring an initial concept of a 3D environment made entirely out of animated text, I was mainly working in Cinema 4D before compositing and adding trimmings in After Effects for the 20 and 10 second TV ads, as well as producing alot of the imagery for the print campaigns that ran in newspapers and within the HMV stores throughout the land.

Format: TVC
Client: HMV
Studio: venturethree
Role: 2D/3D animation and compositing
Additional animation: Jason Peacock